Hi, I'm Zech, founder of Hippmade.

I can help with the website, the ads, and what happens after the click.

I help with marketing strategy, websites, advertising, short videos, and email and text campaigns. If you need one piece or help connecting them, we can start with what your business needs now.

Tell me what you're working on See what I do

Zech Hipp smiling — Zech Hipp · Minneapolis, MN

What I do

You can hire me for a defined project or for ongoing work.

Websites that make the next step clear.

I can build a new site or improve the one you have: the message, service pages, design, mobile experience, and the path to a call or quote request.

For example: a site that explains your most valuable services and makes asking for a quote easy.

Ads and creative built around the work you want.

I can plan Google and Meta campaigns, write the copy, create the ad visuals, and connect the ads to the right page. I also make standalone short promotional and website launch videos. We'll agree on the audience, message and next step before production.

For example: a focused Google Search test for one service, or a short video that introduces your business and gives people a clear next step.

Follow-up that doesn't get forgotten.

Email and text can help you respond to new interest and stay in touch with existing customers. I can plan the audience, message, timing, setup, and testing.

For example: a useful follow-up sequence for people who requested information and chose to hear from you.

A marketing plan you can act on.

If you're unsure where to start, I can help prioritize the audience, offer, channels and budget. We'll define the customer action that matters, agree on tracking, and use reporting to decide what to improve next.

For example: a campaign plan and a simple report that distinguishes ad clicks from recorded calls or form inquiries.

How we'd start

Bring me the messy version.

You don't need a finished plan. Tell me what you sell, which customers or jobs you want more of, and what's frustrating you about your current marketing. I'll look at the website and the campaigns you have, then recommend a focused first project.

Let's talk about it

A little about me

I’ve spent a decade doing this work, from planning through launch.

At Optum Rx, most recently as a Marketing Director, I worked on customer journeys and campaigns across email, SMS, direct mail, and digital. That meant understanding the audience, shaping the message, coordinating the creative, checking the details, and using results to make the next campaign better.

I'm now bringing that same hands-on approach to small businesses. You'll work with me directly, and I'll learn how your business actually makes money before recommending where to spend it.

A product I built

Briefwoven, by Hippmade

Campaign planning and proof review. Briefwoven connects campaign briefs, audience planning and channel copy with a separate PDF proof review workflow. Compare independently created campaigns, check an optional rulebook, and review findings alongside the source evidence. You retain final judgment.

Ask me for a Briefwoven walkthrough

The product overview has restricted access. The app requires sign-in and is currently in sandbox testing; commercial launch is not enabled. Send me a note to arrange a walkthrough.

Explore Briefwoven

Learn how campaign planning, source-linked findings and documented review decisions fit together. A scoped campaign review with me is also available as a separate service.

Briefwoven overview ↗Restricted overview; authorized access required.

Your Briefwoven workspace

Two workflows in one private workspace: Campaign Studio for briefs, audience planning, concepts and channel copy; PDF proof review for requirements, independent campaign comparisons, decisions and reports.

Open Briefwoven ↗Sign-in required. Workspace access depends on your account.

A product I built

See the campaign workflow in action.

This walkthrough follows a fictional campaign through Studio, then compares independent PDF proof sets. See how source evidence helps distinguish an intentional creative difference from wording that needs alignment.

Campaign review pairs source-linked findings with human decisions. Ask me how the workspace could fit your team’s review process.

3:26 · Fictional example of the working app, not a client outcome. Open video directly ↗

Get in touch

Tell me about your business.

Whether you need a website, an ad campaign, a short video or help deciding what to do first, send me a note. You can keep it informal. For Briefwoven, mention that you'd like a walkthrough.

Prefer email? zechhipp@gmail.com